From Photo Sharing to the World’s First Content Copilot

From Photo Sharing to the World’s First Content Copilot

From Photo Sharing to the World’s First Content Copilot

From Photo Sharing to the World’s First Content Copilot

Conner Roach

Conner Roach

Oct 24, 2024

Oct 24, 2024

The way we create and share content has changed forever, but there’s one thing holding us all back—finding it.

Growth today is fueled by raw, authentic content—real moments that your audience connects with. The problem? Content is hard to manage.

A photo might be worth a thousand words, but if you can’t find it when you need it, it’s worth zero. And if photos are a challenge, videos are the next frontier.

Imagine this… you’ve got hundreds of video clips and thousands of photos from your latest campaign, but when you need that one perfect shot or clip to tell the right story—good luck. Hours wasted scrolling, sorting, digging through endless files… sound familiar?

That’s exactly the pain point we’re solving at Clik.

How We Got Here

It started with photos. My co-founder Reed and I realized that after events, people were struggling to find their photos. So we went out and built a solution for them.

But as we talked to more people, something much bigger came into focus: brands, content teams, and creators are drowning in content—both photos and, more importantly, videos—and they’re losing hours of productivity simply trying to find and manage it.

One thing became very clear: the future of growth is video, especially short-form video. And we all need a better way to manage it.

That’s where Clik comes in.

An Insights Driven Solution

Once we decided Clik needed to be more than just a photo-sharing app, we set out to discover what creators and brands TRULY needed to improve their content production systems. Here’s what we’ve learned along the way:

  • Creators and teams are constantly searching for tools to make their lives easier.

  • When event organizers started asking, “Can we use your AI to search for specific people in an album?” we realized we were onto something much bigger.

  • Then they started saying, “Photo is great, but can you help with video too?”

  • And finally, we heard the alarms sound: “If I could search video by audio—by what’s said or even by what I see—my life would be changed.”

That was our lightbulb moment.

Now we know, it’s about more than just helping people find photos after an event.

We need to give creators and teams a way to search both photos and videos instantly. This isn’t just a nice-to-have feature. This is a game-changer.

Imagine being able to search through hours of video content and immediately pull up that key moment using a simple keyword or visual cue. No more scrubbing through timelines, no more guessing where that perfect clip is buried. It’s all at your fingertips, in seconds.

And that’s just the beginning. We’re planning to announce a suite of features that will revolutionize how both IRL and remote creative teams manage and create content.

What’s next?

Right now, Clik is in closed beta. We are working with exclusive partners to refine this product and hone in on product-market fit. But let me tell you, the results we’re seeing so far are incredible.

These are just the early days, but the feedback is clear: we’re onto something big. Clik is not only going to save teams time, it’s going to catapult their growth.

The question is: are you ready to be a part of it?

While we’re currently only working with a select group of partners, we plan to open up Clik to more users soon.

**Click here to join our waitlist** today to be among the first to experience content creation with a CoPilot.